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Storefront

The 29 Next storefront is a flexible, customizable front-end layer for your ecommerce business. Whether you're building a completely custom storefront or enhancing an existing theme, this section will guide you through the tools and features available for developers.

Themes​

Themes allow you to fully control the look and feel of your storefront using modern front-end technologies. Each theme includes layouts, templates, stylesheets, and scripts, giving you full creative freedom to build a branded customer experience.

  • Customize homepage, products, catalogue and pages
  • Easily manage theme assets (CSS, JS, images)
  • Customize themes via the dashboard or CLI (Theme Kit)

Learn how to build and manage your theme →

Event Tracking​

Capture user behavior, conversion events, and key storefront interactions with built-in event tracking tools.

  • Track add-to-cart, purchases, and other standard ecommerce events
  • Hook into page views, checkout events, and custom triggers
  • Integrate storefronte events with external platforms

Learn how to implement tracking for your storefront →

Storefront GraphQL API​

Power deeper customizations, dynamic content loading, and headless experiences using our Storefront GraphQL API.

  • Fetch products, cart data, and more in real-time.
  • Create custom funcationality such as cart upsells.

Learn how to query your storefront data →